Taking audience further: Black Mirror and the Cult of
Charlie Brooker
Black Mirror targets several niche audiences
- teenagers
- 80s music fans
- LGBTQ+
- hyper-reality fans
- gaming fans
- intelligent audiences
- dystopian fans
- also appeals to a mainstream audience - it's a love story between two main characters
- relatable relationship
- drama
- Americans
Black Mirror started on Channel 4, before moving to Netflix after Series 2
- already had a presold fanbase
- acquired by Netflix as it was very profitable
- features no explicit depictions of death
- no violence or physical aggression
Active audiences are engaged. They have opinions and express their ideas
Negotiated audiences do not always agree or disagree with the ideologies of the producer
Theories
Knowledge of genre and the process of intertextual relay - Steve Neale
Cultural background - Stuart Hall
Identity - Gauntlett
Gender and sexuality - Judith Butler
The enthusiastic consumption of a particular text or genre - Jenkins
The raw time spent consuming this form of media - Gerbner
Nothing, because nothing is real - Baudrillard
Race and ethnicity - Gilroy
Negative experiences and exclusions from society - bell hooks
Knowledge and myths and their functions in society - Roland Barthes
Being an individual subjugated by the capitalism and powerful media industries based on profits - Curran and Seaton
Charlie Brooker's Screen Wipe
- documentary style (docuseries) - conventional style
- informative which engages the audience
- describes media studies
- how media language shapes your ideologies
- informal and conversational style
- he swears a lot
- targets a small audience - media geeks
- tries to explain how the media manipulates us
- must have knowledge of who Charlie Brooker is and/or what he does
Other episodes of Black Mirror
- social media - woman has a bad day and loses her ratings
- cancel culture
- Chinese credit system
Charlie Brooker's News Wipe
- comedy
- appeals to media students
- more educated audience who can have an understanding
- black mirror season 1 episode 1 came true? David Cameron Piggate?
Black Mirror is a refracted version of reality. It is about our relationship with reality.
Nathan Barley
- appeals to a tech audience
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