Hegemony - the 'A' grade concept

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 Hegemony

Hegemony - where one group wields power over another, not through domination, but through coercion or consent.

Political Hegemony is the government.
Work-based Hegemony is the bosses/CEO.

Examples of hegemonic power:
  • school system
  • patriarchal hegemony
  • cultural hegemony
  • hegemonic structure of class
  • political hegemony
Examples of non-hegemonic power:
  • military conquest
Examples of cultural hegemony:
  • religion

Tide Hegemony

  • women do the domestic jobs
  • to wash up is feminine
  • hegemonic standards is that women talk about domestic jobs
    • normalises it
  • to clean and to wash up is desirable
    • you will find love
  • societal expectations are sold to the audience

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