Analysing Mastheads

The Sun

• reinforces a positive ideology as sun = hope
• use of red stands out and makes it eye-catching
• sans serif shows the newspaper is more informal and easier to understand as opposed to the Daily Telegraph

• tabloid newspaper
• sans-serif → more informal so appeals to slightly younger and less educated audiences
• takes assumption TA is less educated
• masthead communicates that it is easily readable, even to a less educated audience, which may make the audience feel included and intelligent
• italic font could infer fun, importance or simply to make the masthead stand out
• makes the newspaper look as if its a quick read?

The Guardian

• 'guards' and protects you
• black and white is simplistic and shows they have been producing for a long time → know what they are doing

• navy blue backdrop connotes a more formal mode of address
• serif font anchors its formal nature , and suggests a well respected news source
• dark blue has connotations of royalty and luxury
• slightly younger audience than the Daily Telegraph

Mass Media - media that is made available to the widest possible audience (e.g radio)

Tabloid newspaper - smaller format newspaper that traditionally has less writing, more images and traditionally targets a working-class audience

Broadsheet newspaper - a larger paper with less focus on images and a more complex lexis. Appeals to a highly educated middle class audience. MUCH more expensive

Bias of selection- where bias of a newspaper is made evident through a selection of stories

Daily Mirror

• para-rhyme of 'wine time' 
• casual and informal phrase
• Sans-serif font and all capitals makes it stand out, but the contrast with the above makes it stand out further
• left third sees Boris stand out, as well as being in the middle
• 'shindig' is very informal and a term not 
• refers =to politicians by their first names, which may indicate a lack of respect as well as a level of familiarity with the TA
• Daily Mirror is a left-leaning UK tabloid which is broadly critical of the conservative party
• clearly biased
• red arrows are connotative of danger and reinforce the negative opinion of conservative politicians
• large use of font emphasises the importance of the headline story but also indicates a lower level of education for the target audience
• use of the term 'booze' is highly informal but also comedic
• 'shindig' suggests a British TA and exclusive mode of address
• sell line of 'free puzzles' appeals to a working class audience
• booze fridge is more relatable than Prince Andrews story (hopefully)

Newspapers

• Point of view and ideology 
• Codes and conventions of news products/newspapers/type of newspaper
• Layout and design 
• Composition – positioning of headlines, images, columns, combination of stories
• Images/photographs - camera shot type, angle, focus
• Font size, type of font (e.g. serif/sans serif)
• Mise-en-scène – colour, lighting, location, costume/dress, hair/make-up
• Graphics, logos 
• Language – headline, sub-headings, captions
• Copy 
• Anchorage of images and text
• Elements of narrative

Barcode  - Used to scan the newspaper when purchasing. It is an optical, machine-readable, representation of data and contains information such as price

Body Text - Also known as copy. Written material that makes up the main part of an article

Byline - The line above the story, which gives the author’s name and sometimes their job and location

Caption - Brief text underneath an image describing the photograph or graphic

Centre Spread - A photograph, often in full colour, that runs across the middle two pages

Classified Ad - An advertisement that uses only text, as opposed to a display ad, which also incorporates graphics

Edition - Some newspapers print several of these every night, these are versions with some changes and maybe additional late stories

Folio - Top label for the whole page. Can relate to the area covered in the paper for example, National or a big news topic such as Social Media, Syria

Gutter - The blank space between margins of facing pages of a publication or the blank space between columns of text 

Headline - A phrase that summarises the main point of the article. Usually in large print and a different style to catch the attention of the reader

Lead Story - Main story, usually a splash

Main Image - Dominant picture, often filling much of the front cover

Masthead - Title of the newspaper displayed on the front page

Page furniture - Everything on a page except pictures or text of stories

Page Numbers - A system of organisation within the magazine. Helps the audience find what they want to read

Pull Quote - Something taken from within an article, usually said by the person in the main image

Skyline - An information panel on the front page that tells the reader about other stories in the paper to tempt them inside

Stand First - Block of text that introduces the story, normally in a different style to the body text and headline

Standalone - Picture story that can exist on its own or on a front page leading to a story inside

Target Audience - People who the newspaper aims to sell to

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