Audience Appeal
Film companies focus on audience appeal to minimise risks and maximise profits.
DAC- Definition, Argument, Context → How to start an introduction
PEE - Point, Evidence, Explanation → How to write a paragraph
It is essential for major film producers to minimise risks and maximise profits. Explore this idea with risks to Black Panther.
(15 marks)The only reason a media product exists is to make money. In this essay, I shall argue that it was essential for Disney to make the largest profit possible from Black Panther, which they achieved in a number of different ways. Black Panther is a sci-fi/superhero hybrid blockbuster that cost a total of $350million and made $1.34billion in total.One way in which Disney minimised risks and maximised profits with Black Panther is ensuring that it appealed to its multiple audiences. An excellent example of it doing so can be seen in the Black Panther/Killmonger fight scene.Para 1 - ↑
Para 2 - regulation → achieving a 12A
Para 3 - describing Disney as a multi-national conglomerate
Conclusion
- Black Panther functions as a stand-alone film, with a clear beginning, middle and end.
- can appeal to a casual audience or a parental audience accompany their children
- significant use of CGI, exciting and intriguing for a target audience
- black main cast and films
- unusual in mainstream cinema → may appeal to black audiences who historically have not been involved in 'nerd' culture
- Black Panther has been in development hell since 1992, perhaps due to the potential difficulty in marketing a 'black film' nm
- Chadwick Boseman gives a convincing performance as an African superhero and his authentic accent may appeal to black and minority ethnic groups who do not feel represented
- representation of African people, as opposed to just African-Americans is potentially highly appealing to many target audiences
- Many action scenes and a big focus on action will appeal to pre-existing fans of the superhero genre
- clear distinction between good/evil, right/wrong allows even the youngest of audiences to follow this film
- famous and well-known cast will appeal to pre-existing fans of the cast
- e.g, Michael B. Jordan appeared in Creed (another breakout film with a black lead actor)
- star power
- famous celebrities and are potentially talking points for the audience
- hegemonically, conventionally attractive men could appeal to heterosexual female audiences, who are not the target audience for comic book films
- mothers are catered for through the use of attractive male actors. SEX SELLS
- superhero genre conventions easily appeal to younger audiences while violent struggles between good and evil may appeal to older teenagers
- use of fantasy violence instead of extreme violence/gore is appealing to mass audiences
- strong, powerful, aspirational female actors may appeal to female target audiences, including a black female audience
- film was released in the thick of the black lives matter movement
- Black Panther functions as a stand-alone film, with a clear beginning, middle and end.
- can appeal to a casual audience or a parental audience accompany their children
- significant use of CGI, exciting and intriguing for a target audience
- black main cast and films
- unusual in mainstream cinema → may appeal to black audiences who historically have not been involved in 'nerd' culture
- Black Panther has been in development hell since 1992, perhaps due to the potential difficulty in marketing a 'black film' nm
- Chadwick Boseman gives a convincing performance as an African superhero and his authentic accent may appeal to black and minority ethnic groups who do not feel represented
- representation of African people, as opposed to just African-Americans is potentially highly appealing to many target audiences
- Many action scenes and a big focus on action will appeal to pre-existing fans of the superhero genre
- clear distinction between good/evil, right/wrong allows even the youngest of audiences to follow this film
- famous and well-known cast will appeal to pre-existing fans of the cast
- e.g, Michael B. Jordan appeared in Creed (another breakout film with a black lead actor)
- star power
- famous celebrities and are potentially talking points for the audience
- hegemonically, conventionally attractive men could appeal to heterosexual female audiences, who are not the target audience for comic book films
- mothers are catered for through the use of attractive male actors. SEX SELLS
- superhero genre conventions easily appeal to younger audiences while violent struggles between good and evil may appeal to older teenagers
- use of fantasy violence instead of extreme violence/gore is appealing to mass audiences
- strong, powerful, aspirational female actors may appeal to female target audiences, including a black female audience
- film was released in the thick of the black lives matter movement
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