Black Panther
Black Panther was produced by Marvel Studios and distributed by Walt Disney Studios Motion Pictures.
- Marvel Studios was acquired by Walt Disney in 2009 for $4billion.
- increases brand identity
- bought the Marvel audience along with the business
- film was produced and distributed by a major vertically integrated film studio that is part of a media conglomerate
- significant in terms of of funding, possibilities and cross-promotion and reaching a global audience
Brand Identity- how people view a brand
Shaft - 1971
- main actors are black
- themes of crime, gangs and violence
- racism → empowerment
- film deals with issues of racism
- black people beat up racists
- black people in a position of power
- heroes and the villains
- Shaft soundtrack features a lot of soul music
- use of black slang
- blaxploitation (black exploitation)
- white people negatively represented
- targeted a black, inner city, working class audience - NICHE
- budget was £500,000 and made £12 million
Context - Marketing 'Black Cinema'
- 2018 American superhero film based on the Marvel Comic by Stan Lee and Jack Kirby
- 18th film in the MCU
- Directed by Ryan Coogler who co-wrote the screenplay with Joe Robert Cole
- Cast:
- Chadwick Boseman
- Michael B. Jordan
- Lupita Nyong'o
- Dandi Gurira
- Martin Freeman
- Daniel Kaluuya
- Letitia Wright
- Winston Duke
- Angela Basset
- Forest Whitaker
- Andy Serkis
- and many more
- Produced by Kevin Fiege
- Distributed by Walt Disney Studios Motion Pictures
- Budget was $200million
- Box office was $1.348billion
- highest grossing film by a black producer, and ninth highest grossing film ever
- originally shown on Netflix, but the rights reverted back to Disney
- first planned in 1992, with actor Wesley Snipes in the main role
- Marketing budget of $150 million
- an enormous blockbuster film, which carries significant risk for Disney
- hybrid of 3 main genres
- action
- superhero
- science fiction
- genre conventions are extremely clear: marvel logo, futuristic cityscape, exciting soundtrack, big explosions
- significant mainstream actors, including Chadwick Boseman, Andy Serkis, Martin Freeman, Michael B. Jordan, Lupita Nyong'o, etc
- extensive use of CGI, spaceships, armour transitions, fantasy cities (e.g Wakanda), explosions
- stunts and stunt actor
- Marvel branding and logo demonstrates a certain level of quality
- Kendrick Lamar poster referenced
- film clearly ties into BLM movement
- Wakanda Forever slogan
- subversive elements - goes against elements
- clear political message
- black main cast
- african setting
- accent of the actors
Possible Exam Question: How has ownership shaped the production and distribution of Black Panther?
Comments
Post a Comment