📰 Introduction to Newspapers📰

Set Texts

• Daily Mirror
• Times

Why do we still study newspapers?

• historical aspects
• traditional media vs new media
• political influence

Demographic- way of categorising the audience in a simple way (e.g 16 - 18 year olds)

Ideology - beliefs and values of a producer of a media product

Media Institutions- values and ideologies of a media production

Long Road SFC as an institution

• bright colour scheme is glamourous
• use of purple makes LRSFC seem luxury
• logo is repeated several times
• triangles are a strong, positive shape
• courageous teachers

Shell Oil Logo - fossil fuel, fire colours, pointy and sharp lines show how they are sharp and efficient,                                basic and therefore recognisable

Starbucks Logo- green is the colour of money/desire/envy as well as a 'healthy', MES of long hair which is symbolic of beauty, satisfying patter, symmetrical, siren mermaid connotation call of caffeine