Newspapers: Tabloid vs Broadsheet

Set Texts: Newspapers

Tabloid (e.g The Daily Mail, The Mirror, The Sun)

Broadsheet (e.g The Daily Telegraph, The Guardian)

larger, more obvious gutters energetic and messy format big, bold sans serif font for the masthead cheaper (95p for Daily Mirror Feb 22) more focus on pictures and larger images are selected informal mode of address and lexis traditionally targets a less educated audience with a lower reading age (between 7 and 9) targets a working class audience smaller size more relaxed about being critical of public figures articles contain fewer words and focus on opinion provocative and exploitative gossipy and with a focus on celebrities (soft news)

smaller, more defined gutters  standardised, straightforward format serif font used for the masthead more expensive (Times £2.20 Feb 22) less focus on pictures and smaller images are selected more formal mode of address traditionally targets a more educated audience with a higher reading age middle class audience larger size more neutral tone on criticism of public figures many more words and focus on facts rather than opinion considered and complex articles hard (important) news

"If it bleeds, it leads" → will the story headline the newspaper? If someone dies then yes