Representation in the Daily Mirror
Newspaper key terminology
Editorial - comment/short story from the editor
Political cartoon - self explanatory
- big image/centre spread = splash image
Caption: rule breaking Boris Johnson took us for fools
- caption reinforces the ideology that Johnson has fooled the public
- the use of the term 'us' is more intimate, and it allows the audience to identify not only as those being exploited, but also reinforces the ideology the Mirror is 'one of us'
- binary opposition is formed between the picture of Johnson and the picture of NHS workers
- MES of Johnson's alcoholic beverage as connotations of wealth and status
- champagne is a stereotypically wealthy drink, and it has symbolic connotations of celebration.
- immediately to the left of this picture, the surgical setting and the MES of surgical masks and face shields has connotations of suffering, death and danger
- the 2 images clearly have a strong contradiction.
- face masks present a highly relatable mode of address to the target audience as the vast majority of the audience would have experience of wearing a face mask
- Johnson is not wearing a mask which could be symbolic of carelessness, superiority and a sense of social hierarchy
- Johnson is wearing a suit , which is symbolic of superiority. Tone of his shirt is similar to that of the key workers, yet they are clearly from different parts of society
- Use of the middle shot here does not create intimacy, but instead positions him too close to the audience, indicating that he is not 'social distancing'
- Lexis of 'man' connotes that Johnson is a human like anyone else, and it is highly hypocritical that he is getting special treatment
- 'man' suggests that he is a man like any other, and should be held responsible for his crime
- 'man with no shame' is a weak pun and symbolically encodes that Johnson's crimes are a joke and ridiculous.
- 'shame' clearly has significant negative connotation
- shadows on Johnson's face, along with his smug and sarcastic facial expression even have connotations of villains and evil
Kier Starmer's Letter
- use of 'the British people' evokes patriotism, pride in Britain. The use of the lexis 'we' symbolically constructs a sense of togetherness, the country
- missing off the 'sir' is more informal, but makes him more relatable
- italic font (possibly comic sans) has connotations of handwriting, constructing an informal mode of address
- Starmer's mugshot seems candid, caught off guard and relatable for the target audience. He is slouched, and directly addressing the audience in an informal and welcoming way
- by referring to the audiences intelligence, he is flattering the audience and the use of term sacrifice infers the target audience have followed the rules
- highly emotive language infers that the entire audience (British public) are all in this together
Political satire - political cartoon humorously infers that Johnson is actually worse than Putin
- satirical comedy is often very harsh and draws attention of public figures and political figures idiocy
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