Revision: Daily Mirror

The Daily Mirror Newspaper

• tabloid newspaper
• established in 1903
• targeted at predominantly working-class left-wing audience
• main competitor is The Sun but often adopts a right-wing stance
• the newspapers slogan "The Heart of Britain" suggesting that the newspaper stands up for the ordinary person and key part of the social and cultural life
• The Daily Mirror is critical of the way the government handled the coronavirus pandemic

Mrs Fisher - Daily Mirror

• masthead suggests the paper will reflect the news back to us
• reflects like a mirror
• "the heart of Britain" makes it seem as if the newspaper is the centre of our lives and very important to the country
• The Queen is shown in a traditional, jewelled outfit with a crown which connotes her wealth and her status
• may create an escapist fantasy for some audience members
• older photo of HM The Queen shows the length of her reign and the historical content of the article
• image of her father to the right shows the importance of the Royal Family's history
• front cover is a giant image with some very large headlines and a very small amount of copy
• conventional for a tabloid
• reflects the low literacy rate of readers
• large image size suggests Boris is important and powerful
• suit and tie represents him as being wealthy and of high status
• he does look a bit messy and dishevelled connoting that he is a bit lazy and unprofessional
• his facial expressions seems a bit like a smirk, suggesting he doesn't see anything wrong with his actions
• headline anchors the meaning of the image, suggesting he should feel shame but isn't
• other males featured the magazine (King George IV and Sir Keir Starmer) are also wearing suits and ties, representing men as in positions of power and wealth
• use of numbers/facts help to make the article seem persuasive and suggests the enormity of the breaking of the rules
• use of ellipses communicates the Daily Mirrors opinion that he should have apologised and hasn't
• reflects Daily Mirror's political standpoint as a pro Labour, anti-conservative paper
• binary opposition between Boris Johnson not following the rules and the rest of the nation following them
• binary opposition presents him as a villain
• negative words create a representation of him as arrogant and uncaring - shouldn't be respected
• e.g "snubbed" and "brashly"
• partygate is an intertextual reference to the Watergate scandal, where US president Richard Nixon was investigated for corruption and crimes
•  presents Boris Johnson as being corrupt and untrustworthy
• repetition of the word "shame" connotes Boris' wrongdoings
• box insert of Boris Johnson drinking juxtaposes main image on the double page spread of NHS workers and their PPE gear on - binary opposition
• main article being written by Kier Starmer explains some of the bias against Boris and the conservatives in the article
• "Dear Mirror Readers" uses inclusive language and makes readers sound as a group
• inclusive language helps Starmer to represent himself as a man of the people, with similar experiences as the readers/public
• use of flattery in the pool quote represents the public as being intelligent, reflecting Starmer's desire to gain voter support
• "Compare Hannah's quiet dignity with his lying bombast"
• presents Hannah as a heroic protagonist, quietly working hard and overcoming struggles
• Intertextual reference to ABBA song "The Winner Takes It All" connotes that conservatives are cocky, and often take things away from the public of themselves
• makes the conservatives seem as if they believe they are the winners in life
• reflects working class beliefs that the struggles they face are due to cruel actions of upper class groups (e.g government)
• small opinion pieces from every day members of the public connote that Boris is unpopular with a lot of people
• makes the representations of Boris feel more accurate and trustworthy
• most of these opinion pieces are of people from working class backgrounds
• represents working class readers (range of ethnicities, gender and ages)
• helps target working class readers of the paper feel heard
• images of PPE suggest they are working hard in dangerous conditions
• represents their roles as being risky, dangerous but essential and heroic
• positive messages about the key workers and the NHS make them seem like both heroes and victims
• creates the impression of the conservatives ruining the country
• satirical political cartoon represents Boris Johnson as being so bad even Putin doesn't want to talk to him and links him to ideas of tyranny and control