Revision: The Times

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 Mrs Fisher: The Times

  • the masthead connotes the paper will show us what is happening at this "time" around the world
  • the logo signifies the paper as being steeped in tradition and history, as well as royalty
  • the masthead being in serif font represents the paper as being traditional, sophisticated and classy
  • represents the paper as being iconic and well known even when the masthead is not totally clear
  • question of "how to be fit? while doing the bare minimum" represents people as being lazy and wanting quick fixes which will be relatable to a lot of readers
  • "bitten by a pandemic puppy" reflects context of people biting pets during covid pandemic
    • adds a soft story to the cover for balance
  • large bold image on the front cover is eye catching
    • facial expressions lack confidence and suggest his future in unclear
    • suit and tie signify he is wealthy and powerful as well as in a professional job
  • large amount of small print copy represents the paper as being quite complex and aimed at readers with higher literacy levels
  • pull quote by Sue Grey suggests that the overall conclusion is that Boris has failed in some way
    • ellipsies suggests that this issue is not over and there is more to come
  • The Times is a newspaper that says they remain fairly politically neutral (centric)
    • in reality, The Times often seems to be slightly more "right" leaning politically (e.g more pro conservative)
    • negative representation of Boris and the conservatives is quite unusual
    • maybe done to reflect public opinion at the time of many of their angry readers who were angry about rule breaking
  • mention of the police represents this issue as being serious and the use of the number 'four' emphasises how many times the rules were broken
  • facts and figures are used to emphasise how much evidence there is against Boris
  • 'The Times Verdict' represents the paper as being judgemental and important
  • quotes from both Labour and Conservative members condemning Johnson represents the idea that he has lost support from everyone
  • "drinking culture" refers to the conservative party and suggests that they are out of control, lazy, not professional and self indulgent
  • other stories are more neutral and factual
  • jump lines refer to the other pages in the paper help to engage readers to buy and read more
  • formal mode of address reflects broadsheet status and suggests serious content

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