Woman Magazine: Industry and Audience

Alfred Hitchcock article uses highly objectifying lexis, such as "they're snow capped volcanoes"
Hitchcock is given a platform to discuss the merits of women, despite being a sex offender
"Get the man in your life to..." assumption that grown women are not capable of DIY
"Are you A-Level beauty?" assumption that the audience must be beautiful, must look young and/ there is only one way to look beautiful
The Breeze Soap advert uses a highly explicit and sexualised image of hegemonically attractive naked women to sell a product
Crème Puff advert reinforces the patriarchal ideology that women only wear makeup to attract men
Double page spread on kitchens reinforces a stereotype that women should stay at home and cook

approximately a third of a magazines revenue comes from advertising
the other 2/3rds of revenue typically comes from the cover price
Woman magazine presents contemporary viewpoints and ideologies that audiences at the time would largely agree with
however, certain groups in society (e.g second wave feminists) would reject the dominant ideology of Woman. However, their opposition would be considered fringe movement and not mainstream

provides producers a way of targeting audiences
make life simple and straightforward - having specific gender roles makes life so much more easier to understand
audiences can use stereotypes to relate to characters, situations and events. It is a shortcut and allows complex narratives to be formed
funny and useful in making comedy shows
without stereotypes, fiction would be impossible, as you would instead have to base your text off something real

Brand Identity: how a brand presents itself to its audience; allows magazines to differentiate from each other

the simplistic mise-en-scene of the lack of models jewellery connotes a working class background
models smile is friendly and relatable
model is represented as being comforting and submissive, suggesting the patriarchal ideology of the producer
stereotypical patriarchal representation
lots of text, huge font, busy and easy to read
easy to read masthead practically screams at the audience to buy it
hegemonically attractive, attainable women

mise-en-scene of expensive jewellery connotates wealth and power, and the model is clearly belonging to an elite
the model on vogue is an aspirational model, and is addressing the target audience with a smug and intimidating smirk
model represented as an active and intimidating character, suggesting a matriarchal ideology?
challenging, assertive representation
little text, small font, difficult to read
difficult to read masthead demonstrates a confidence in the brand identity
hegemonically beautiful, sexy, individual women

woman magazine published August 1964
Price is 7d (80p)
Woman magazine was published by IPC in the mid 1960s. IPC existed as a merger between 3 separate magazine companies in the UK which united Woman with two of its rivals - Woman's Realm and Woman's Own
This process is called conglomeration, and the process of buying out all of the products in a sector, called a monopoly
IPC was an example of a horizontally integrated organisation
Currently, Woman magazine is published in the UK by Future
IPC formed this merger for the reasons of power and profit, and to eliminate any form of competition
Woman magazine was the biggest selling Woman's weekly in 1964 with a weekly circulation of 3 million copies
12 million copies of Women's weekly magazines were sold weekly in the 60s

James H Media Studies