Woman Magazine: Audience

direct gaze at the audience draws them right in
direct address (e.g 'you' and 'your') is persuasive and makes the reader feel connected to the magazine
inclusion of celebrities makes the magazine seem more entertaining and exclusive/fashionable

many women saw Jackie Kennedy as the ultimate glamourous role model, so featuring her in the magazine would draw in audiences aspiring to be like her
"worlds greatest" might draw in audiences looking for a quality magazine
rhetorical questions on the cover helps to draw in audiences as it implies that they can find the answers to the questions inside
British readers may feel flattered by the multiple comments about British women being special

particularly appealing to women in the 1960s who, in the post war decades, may have enjoyed the idea that Britain was somehow better than other countries

small chunks of text made the content easy to read, particularly for women who often had low education levels at the time
information about far flung countries would have seemed very exciting to readers at the time, who often knew very little about other cultures
some audiences may have enjoyed the personal intimate feeling of the magazine, created by elements such as the signature style font and 'Personally Yours'
many readers may have been able to relate to the article about being widowed, as many women lost boyfriends and husbands as well as other family in the Second World War
the pages such as "How It's Done" offer information and advice to audiences who often enjoy learning new things
pages reflected concerns of readers at the time

traditional audiences had concerns about childcare and cleaning answered, whereas modern audiences were offered advice about starting their first jobs and global travel

beauty pages target audiences insecurities in relation to their appearance
interactive elements would have been entertaining and would have relived the boredom for readers
magazine provides escapism and ideas of adventure to readers who may have felt trapped and bored by domestic life
fiction stories provided exciting escapist adventures in exotic places with romance and danger
mentions of discounts. free gifts and coupons would add a sense of value for money and appeal to many housewives
fiction story about a romance where a man loves a woman "despite her faults" would appeal to many women

Woman Magazine: Media Language

focuses on makeup and fashion - stereotypical of women
close-up of female models face positions the audience right in front of her
highly conventional mode of address for a lifestyle magazine
high key lighting hides nothing and adds to a sense of reality and believability for the target audience
floral dress is a symbol of femininity
font is feminine (dainty, soft, lacks sharp edges) and may be a comment on the target audience
mixture of serif and sans serif fonts portray different feelings, emotions and responses

logo looks as if it has been handwritten which is informal and may be seen as condescending
limited range of colours - pastels were popular in the 1960s, which was seen in the magazine
eye-level shot on the front cover allows a direct and comforting mode of address
image appears to be edited with extremely white teeth, eyes and clear skin. Heavily airbrushed in order to make model stereotypically attractive
the colour palette is stereotypically feminine
lighting is high key and connotes friendliness, comfort and attractiveness
the model is smiling, relaxed and is quite comforting

model appears 30+, not in particularly glamorous clothes, targeting a middle aged, working class female audience
hair is plain, conservative and practical
golden bar at the bottom connotes wealth, luxury and hyperbole
bottom cover line "seven star improvements for your kitchen" assumes a target audience who stay home and cook

"improvements for kitchen" suggests that contemporary women were required to stay at home and look after a kitchen

"Are you an A-Level beauty?" suggests a stereotypical assumption that women must be attractive in order to succeed in life
lack of copy and being uncluttered suggests a lack of education of the female target audience
all topics are not only stereotypically female, but also arguably focused on women appealing to men, for example "lingerie goes lively"

links to Male Gaze Theory (assumption that women are to be looked at by heterosexual men)

world's greatest weekly for women: use of superlative and hyperbolic language suggests that the target audience can achieve greatness by purchasing the magazine
Alfred Hitchcock is asked to talk about women and suggests the target female audience have no interests in arts and hobbies
silent woman forms binary opposition with a talkative man

secondary audience: men who wish their wives would live hegemonic beauty standards displayed in the magazine
happy main character invites audience to themselves live a happy life