KA4 - Revision

Compare how audiences are positioned in the Super. Human. advertisement you have studied and the Dolce & Gabbana S/S 2014 print advertisement you have been provided with. (30 marks)

• preferred/oppositonal reading
• direct mode of address
• hegemonically attractive DG and binary opposition between disabled people being real
• binary opposition - real in SH and fake in DG
• DG follows very stereotypical representations of women, SH opposes stereotypes
• women are sexualised in DG and not in SH
• body types
• beauty standards
• audience are assumed to be a heterosexual man who will have hegemonically attractive women
• Liesbet Van Zoonen and Laura Mulvey

Explore the ways in which the newspaper industry uses digital technologies to meet the needs of its audiences. Refer to The Daily Mirror to support your answer (10 marks)

• Daily Mirror is published by Reach PLC
• working class C2DE audience
• target a larger audience
• avoid regulation issues
• audiences can comment and engage the audience
• advertisements
• use of social media to target a younger audience

Explore how economic factors shape the production and distribution of films. Refer to I, Daniel Blake to support your answer (10 marks)

• funded by BFI and BBC as well as many international film companies
• film is more real as it is filmed in actual locations (e.g job centres) and not film sets
• no famous actors which make the film more real
• low distribution costs meant that TV interviews and guerrilla marketing were important
• no special effects

Discuss the influence of historical context on representations in the set edition of Woman magazine (15 marks)

• second wave of feminism
• women were still seen as housewives
• A-Level beauty
• Alfred Hitchcock - misogynistic
• Liesbet Van Zoonen
• model is a hegemonic attractive woman