Assassins Creed III: Liberation

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 Assassins Creed III: Liberation

How does the trailer target a generalised audience?

  • no murder of women
  • high production values - high quality, high resolution, good sound quality (Foley artist), professional voice actors, soundtrack is high quality, weather effects
  • a clear narrative
  • globalisation
  • looks like the TV show 'Vikings' and 'How To Train Your Dragons'
    • intertextual references to other Assassins Games - hidden blade
  • science fiction genre, but does it fit?
    • attracts a wider demographic
  • paradigmatic features of film trailers

According to David Hesmondhalgh, it is essential for industries to minimise risks and maximise profit


Assassins Creed Cover Art

  • all feature a white man wearing a white costume holding a weapon
  • face is partially concealed - mystery
  • highly generic - every Assassins Creed cover is the same
    • Ubisoft has found a formula which works, so repeat it continually

How significant are economic factors in the videogame industry? Refer to the Assassin's Creed franchise in your answer?

The sole purpose of any media product in a competitive market is to make a profit while minimising risk. I shall argue that the Assassins Creed franchise is completely dependent on economic contexts. The Assassins Creed franchise is a series of AAA action games produced by Ubisoft.

The gameplay of each installment follows a very similar pattern, which ensures repeated financial success

Games are released on a game of modern consoles: Xbox Series, PS5 and Nintendo Switch

Repeated aesthetics of the front cover

The trailer to the AC Valhalla, production values, film trailer qualities, intertextuality


Ubisoft: key facts

  • the fourth largest publicly traded game company in the Americas and Europe
  • established in France in 1986
  • a horizontally and vertically integrated media conglomerate with a number of studios and subsidiaries
  • focus on the production of 'AAA' games with vast budgets and high production values
  • publishes and develops a range of games in different genres, targeting vast and wildly different audiences

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