Have You Heard George's Podcast - Reception Theory

Ideology - what is the ideology, or perhaps the MESSAGE or MORAL of this episode? What is this episode attempting to provide for the audience? What forms of anchorage help to WEIGH DOWN this meaning to help the audience understand and agree? 

EXAMPLE - the episode FRANCOPHONE PT 1 constructs a complex ideology that explores the exploitation of African music genres by western music producers, and goes further by criticising and critiquing capitalism itself

Preferred reading - What are the audience SUPPOSED to get out of this episode? What are they supposed to actually DO after listening to this episode? In what ways can audiences agree with the ideology?

EXAMPLE - the target audience is likely to agree that the exploitation of African music genres is a serious issue, and may actively get involved in discussing this issue with their friends

Oppositional reading - How can audiences completely reject the ideology of this episode? What aspects might audiences completely disagree with? Is this likely to happen? It helps if you imagine someone who is not the target audience has accidentally accessed this episode!

Example - a clear oppositional reading may come from a conservative audience who feels the criticism of capitalism is unacceptable, and that the use of sound effects and poetry is unhelpful and even confusing to construct an argument. This audience, potentially older, is unlikely to identify with the issues presented.

Negotiated reading - How can audiences both agree with and disagree with this episode? What are some different ways of listening to this episode? Is a negotiated reading encouraged? How do you know?