Radio - Exploring the impact of digital technologies

 Radio - Exploring the impact of digital technologies

  • more accessible - can be accessed anytime anywhere
  • ease of production - easy to make and distribute
  • the move from analog to digital means there is more space for radio shows
  • some have a video - allows the audience to engage in a different way
  • people can call in

How have digital technologies affected how audiences can respond to radio?

  • digital technologies allow for producers to find information so much more effectively
  • replay value - can listen to podcasts several times
  • editing techniques - echo and distortion
  • sound effects make it immersive - hypnotised into the podcast
  • constructs a personal and inclusive mode of address
  • people are able to download it - podcast can be used for educational purposes
  • mistakes made in the podcast make it more understandable and relatable - more like a conversation

  • topics are somewhat different and attract a wide range of audiences
    • black criminality attracts one audience, whereas poetry attracts a different audience
  • there is no material within the podcast that is likely to offend
  • "this podcast includes strong language" to prevent complaints as the audience have been warned
  • can name people in the podcast who are public figures
  • attracts
    • young audiences
    • educated audiences
    • black audiences
    • poetry lovers
  • the episodes are not too long
  • a range of different modes of address allows for younger audiences to remain engaged

Francophone - Part 1

What sociocultural contexts are drawn attention to?
How are they encoded through the podcasts?
How does digital technology allow this 'story' to be told in a way that could not otherwise be told?
How does this podcast appeal to its audiences, and who are they?

  • political issues
  • discusses the help of artists such as Ed Sheeran to promote Afrobeats, helping it become more globally recognised
  • however artists such as Selena Gomez have tried to commercialise it in return for profit, rather than promoting a culture
  • cultural appropriation of the westernisation of music
  • music may not become popular unless it is modified to appeal to a western audience (e.g in English)
    • complex exploration of an African identity
  • podcasts are
    • educational
    • informative
    • social interaction - creates conversation
    • parasocial relationships
    • escapism
    • comfort and relaxation
    • soothing voice

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