Assassins Creed: Mirage and Regulation

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Assassins Creed: Mirage and Regulation



How does Assassins Creed: Mirage minimise risk and maximise profits?

  • it makes intertextual reference to other successful games and franchises
  • it demonstrates generic hybridity
    • stealth elements
    • exploration
  • it will repeat what made previous Assassins Creed games popular
  • it will come out on the next generation consoles and current generation consoles

How does Assassins Creed: Mirage cause harm and offense?

  • fighting scenes
  • breaking of buildings
  • killing
  • blood
  • assault

How are video games regulated?

  • content regulations are created by PEGI (Pan European Gaming Information) and these descriptors allow consumers to make informed choices about what type of game they want to play
  • most descriptive form of regulation
    • not seen in films, unless the producer chooses to include it
  • the fact that the regulation uses images shows how video games may be targeted more towards children
History
  • before ELSPA (Entertainment & Leisure Software Publishers Association) (1989), video games were not regulated
    • if the game was very explicit, the publishers may put "strong language" on the front
    • very basic
  • PEGI was introduced in 2003
    • advisory rather than being legally binded
    • similar guidelines to the BBFC
    • most in-depth content descriptors
    • no obligation for video games/distributors to follow PEGI ratings

Regulation - Sonia Livingstone and Peter Hunt

  • the increasing power of global media corporations together with the rise of convergent media technologies and transformations in the production, distribution and marketing of digital media, have placed traditional approaches to media regulation at risk
  • types of regulation
    • consumer based content regulation
      • consumers make informed choices when buying video games or apps through the use of age recommendations and content descriptors
    • self-regulation
      • for example, a 'code of conduct' followed by digital distribution services such as YouTube

Consumer based regulation

  • the effective regulation of media products is largely impossible due to digitally convergent technologies
  • other options are now available
    • piracy
    • streaming online

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