Lots of resources, knowledge and staff as well as money
Being a global company helps with distributing the company globally
Lots of money to spend on marketing
TV promo featured gameplay footage
Essential for video game as people want to see what the game will look like being played
Lots of filmic sections which appealed to audiences who like big budget, triple A rated games
Variety of posters
Lots of similarities/intertextual references to other Assassins Creed games
Similar outfits, styles and poses
Pre-sold fans will recognise the posters as being a part of the franchise, drawing them in
Released exclusively on the PS Vita
The handheld console which was new at the time, so working with Sony was a ploy in attempt to increase sales of the console
Both increased demand of the other product
Handheld consoles have been growing in popularity
Large industry
Working with Sony and the PS Vita meant users were taking a step forward in technology
Had a female playable character - Avaline
This was unusual
She was also mixed race
Women in games (especially ethnic minority women) are often under-represented, if represented at all
Sometimes they are represented very stereotypically and play the “damsel in distress” character
She is very strong and dominant, as well as the main killer
Appeals as a USP to the audience at the time
Especially to female gamers who were making up a large percentage of the market
Ubisoft want to maximise their profit
Hesmondhalgh, Curran and Seaton
Did lots of marketing, but used every opportunity to try and make more money from the game
Remastered Assassins Creed III in HD, which meant dedicated fans would re-buy the game
Utilising new technology
Gaming conventions are a huge part of marketing
Comicon had huge participation from Assassins Creed III
Had an Assassins Creed III obstacle course where you can take part in the obstacles as if they were a real assassin
People may film this and it will end up on social media, creating more advertising
Lack of regulation
Hard to regulate digitally
Easier for underage players to access the game
Fear of young players becoming violent like the characters in the video games
Should parents be taking more responsibility for what their children are playing?
There has been a number of incidences where people have blamed video games as a result of their violent actions
In a film, you watch someone commit the crime
In a video game, you commit the crime yourself
Is the immersive nature of games challenging for young audiences to see what is real and what is not?
VSC - Video Standards Council rated Assassins Creed III a PEGI 18
The violence was unjustified - kill for the sake of killing, rather than for a specific purpose
Social interaction
PS Vita had online capabilities, allowing the audience to play more regularly with their friends
Based around slavery
Attracts an audience with historical interest, or a more educated audience
Variety of downloadable content
If you bought Assassins Creed III and Assassins Creed III: Liberation, you could download extra content which shows Ubisoft are really trying to get as much money as they can
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