Zoe Sugg - Regulation

 Zoe Sugg - Regulation



Facts about Zoella

  • she was an extra in Harry Potter
  • her company went bankrupt in 2020 - 'Zoella' the home and beauty brand
  • she won the Cosmopolitan blog award in 2011 for the best established beauty award
  • her debut novel 'Girl Online' came out in 2014 and broke the record for highest first week sales for a first time novelist
  • she went on Celebrity Bake Off
  • she has a wax figure in Madame Tussauds

How effective is the regulation of online media?

  • while the content for this article is lewd, absolutely nothing in this article is illegal under UK law
  • furthermore,  the frank discussion of female masturbation is arguably empowering and draws attention to aspects of female sexuality in ways that might not ordinarily be discussed
  • it must also be mentioned that the article is an advertising feature that uses a mildly shocking mode of address to appeal to Zoella's target audience
  • online media in the UK is nominally regulated by OFCOM
  • primarily, Zoella.co.uk is self-regulated

This video is from Alex Jones who owns an online news site called InfoWars.

Momo was an example of Moral Panic.


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