Revision Lesson - I, Daniel Blake

Demographic - a group of people all grouped together through one or more characteristics

Left wing - labour

Regulation - how media products are deemed appropriate for a certain audience

Target audience - a group of people intended to view a media product (e.g I, Daniel Blake clearly targets people in the North of the UK)

PEGI - Pan European Game Information - a system which helps consumers choose which game to purchase based on demographics

BBFC - British Board of Film Classification - a regulatory body in the UK which regulates films, TV shows and video games distributed in cinemas, and online in the UK (e.g Black Panther was awarded a 12A in the UK, a particularly profitable age certificate)

Synergy - the benefits of convergence. Convergence is the coming together of two previously separate industries, for example the combination of film and music to make videos. Additionally, Black Panther has a synergistic relationship to many other companies (e.g Lexus, Hasbro and Marvel)

Subsidiary - a company that is owned by a larger company (or conglomerate), for example Disney acquiring Marvel Studios in order to ensure financial success

Right wing - a school of politics that favours the conservative party. Features of right wing politics include traditional values, anti-immigration policies, capitalist ideologies and private ownership

3. (a) What is meant by an independent cinema? [2]

Independent cinema refers to films produced without the aid of a major production and distribution company. Independent films are often financed in a range of different ways. For example, I, Daniel Blake was funded

(b) Briefly explain what you understand by the BBFC. [2]

(c) Explain the effect of digital technologies on the distribution of films. Refer to I, Daniel Blake to support your points. [9]

• available to be streamed - BBC and Disney+
• trailers online
• social media marketing - Guerilla marketing
• 
  

The film was not only distributed theatrically, but has been distributed digitally, including through YouTube and Amazon Prime, and also available for streaming on Disney+. While I, Daniel Blake is clearly not targeting a mass audience, it being streamed on Disney+ allows the indie producers to minimise risks and maximise profits. However, there are ethical issues with a social realist film being distributed on Disney+. It is renowned for favouring profits

In Question 3(d), you will be rewarded for drawing together knowledge and understanding from across your full course of study, including different areas of the theoretical framework and media contexts.

(d) Explain how films are shaped by the organisations that produce them. Refer to I, Daniel Blake to support your points. [12]

I, Daniel Blake facts

• produced by Sixteen Films, BBC Films, Wild Bunch, Why Not Productions
• distributed by the British Film Institute, Entertainment One, 
• Won the Palme D'or, British Academy Film Awards, and many more
• written by Paul Laverty
• directed by Ken Loach
• released in 2016
• about a man who had a heart attack and the work capability assessment said he was fit for work
• used Guerrilla marketing techniques
• for example, projecting quotes from the film on the houses of parliament
• independent films are often produced by many companies to share funding costs
• distributed by Entertainment One and BFI distribution
• Blake is played by Dave Johns
• Estimated budget: £3.5 million
• Estimated gross (worldwide): £15.8 million (£4 million in the UK, £6 million in France)
• won France's Prestigious Palme D'Or award
• second time Loach has won the award
• interesting distribution, including a pay what you can system in non-traditional locations such as village halls and community centres
• set in Newcastle, and featuring mainly non-professional actors, partly to save money and to increase relatability

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