Revision Lessons - Radio

• funded, produced and distributed by the BBC who are a public broadcasting service
• the main goals of the BBC are to inform, educate and entertain
• publicly funded through tv licenses
• around £160 a year
• plurality - appeal to a wide audience

Reception Theory - how different audiences interpret a media product. As an audience we are believed to always be negotiation with the media product

Audience - Henry Jenkins

• the idea that fans are active participants in the construction and circulation of textual meanings
• the idea fans appropriate texts and read them in ways not intended by the media producers
• the idea that fans construct their social and cultural identities through borrowing and inflecting mass culture images and are a part of participatory culture that has a vital social dimension

Have You Heard George's Podcast - Audience

• may use social media and the hashtag #HYHGP
• forum called 'common ground'
• fans use active participation
• listen to the music on the podcast
• a phone in wouldn't work with the codes and conventions of the podcast

George and his team collecting demographic information allows him to target audiences more specifically and grow his business.

Common ground allows audiences to interact with George and build a connection with him through digitally convergent technology. 

What opportunities do radio shows provide audiences to engage with the product. Make reference to Have You Heard George's Podcast to support your answer (10 marks)

A range of digitally convergent opportunities, most notably the website common ground. 

Producers have created engaging items such as the hashtag #HYHGP and social media pages where followers can engage. 

Clay Shirky - active audiences. George's amateurish mode of address, using sound effects and actively walking around the streets while recording (it's nice out here) constructs a more relatable mode of address

Interacting with music/music recommendations

Henry Jenkins - fandom

Stuart Hall - Reception theory. Preferred reading of Grenfell - reflect on what's wrong in society, and how the government has let certain people down

Social and political issues

Relaxing mode of address

Direct mode of address

Tone of voice and accent

Available through BBC Sounds

Funded by the BBC

Public Broadcast Service

Accessible anywhere

A range of topics

Things only the BBC can do

• hard hitting topics and content
• highly unconventional structure with no set genre (spoken word poetry, hiphop, poetry)